RMD Electric Corp. / Brand Study 2026
Three ways tocarry the current.
One trusted mark, explored through three distinct systems. Each direction includes a working palette, logo lockup and browser-ready favicon.
Heritage Current
The strongest evolution of the current identity—confident, recognizable and built for public-sector credibility.
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Powering New York’s essential infrastructure.
Full-service electrical construction delivered with experience, discipline and accountability.
Civic Circuit
A sharper municipal palette that feels at home in transit, institutional and large-scale public works environments.
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Powering New York’s essential infrastructure.
Full-service electrical construction delivered with experience, discipline and accountability.
Live Current
A cinematic, energized expression for project showcases, recruiting, campaigns and moments that need more voltage.
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Powering New York’s essential infrastructure.
Full-service electrical construction delivered with experience, discipline and accountability.
Recommendation
Build the master brand on Heritage Current.
Use Civic Circuit for public-sector communications and Live Current as the high-energy campaign expression. The family stays consistent without feeling one-note.